SEM (Search Engine Marketing)

SEM (Search Engine Marketing) 
SEM stands for search engine marketing. SEM (Search Engine Marketing) is a form of Internet marketing that help in the promotion of websites by increasing their visibility in search engine results pages (SERPs) through on-page and off-page SEO as well as through advertisment (paid placements and contextual advertising).

SEM (Search engine marketing) involves a range of marketing techniques required to maximize a visibility of the website on search engines so that it will increase visitor traffic. This typically includes:
Search Engine Optimization (SEO)
Pay per Click Keyword Advertising (PPC)

Benefits of SEM (Search Engine Marketing) 

1. Increase brand awareness and brand equity of product.
2. Increase Visibility - Increase in web site traffic.
3. Increase in targeted leads.
4. Advertise to an audience that's already interested in you.
5. Target your ads to users based on languages and locations.
6. Competition advantage - Marketers can enable users to select their product over their competitors.
7. Greater ROI—Compared to other advertising media, paid search strategies are more efficient.

The objective of SEM (Search Engine Marketing)

1. Increased visitors to your website
2. Increase the skills of the users of a particular website
3. Increased contacts
4. Increased sales
5. Strengthened brand or website
6. Search and investigation of new potential customers

Benefits of Pay per click search engine marketingalso called cost per click, or sponsored search) lets you place paid ads at the top of the search engine results. Unlike targeting placement within the organic search results (search engine optimization / SEO), PPC allows immediate placement on the first page of the search engines and charges you only when someone clicks on the 
paid link to your site.

The Google Adwords program is currently the largest paid search network and provides advertisers the opportunity to display their advertisements in the sponsored listing of the Google search engine and other Web sites. The Yahoo Sponsored Search program offers many of the same features as Google's AdWords program.