SEO (Search Engine Optimization)

SEO stands for Search Engine Optimization.SEO (Search Engine Optimization) is the process of improving the visibility of a website or a web page in a search engine's.The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user.

Given this dynamic, web positioning strategies are critical . Since on the other hand, after a search of less than 40% of Internet users reached the second page of results that provides a search engine, and only 10% check to the third. This is where it is clear the need to achieve visibility and to achieve this we need to think like search engines to better communicate with them.

Google, Yahoo, MSN and company order their results through mathematical algorithms that undergo analysis hundreds of factors. Each company uses a different formula and the idea is not decipher.

The answer lies in the SEO . SEO is the acronym for "search engine optimization (Search Engine Optimization) or" search engine optimizer "(Search Engine Optimizer), which gives us a series of clues and techniques to interpret the mode of operation search engines.

1. Content :-
What users see vs. what are the search engines. Users can watch and / or read the website but search engines can only read the programming code with which they are developed and, even today, still can not read them all equally, for example, Flash has recently joined Google results but can not be optimized as HTML.

Graphics, sounds and videos are part of a page that search engines can not decipher it is for this reason that the positioning work is based on HTML tags and text.

2. Indexability :-
This concept refers to the ownership of the page to be properly indexed by search engine robots, allowing access to all corners, facilitating navigation and showing all its contents clearly.

The meta tags :
The Meta Tags are code in the header is not visible on screen when displaying the page. There are several types of Meta-Tags and they do a description of the content and features we want that
search engines take into account.

This tag is only necessary if you want that page is not indexed in search engines.
Meta Description:
This tag is important because it allows us to make a more profound than in the title, which we refer to the page content.

Meta Keywords :
Perhaps the most important, she put the key words through the schools want this page to be found on search engines. Any other Meta tag is not considered by most search engines, only for some very specialized. It is noteworthy that Meta tags are not a magic solution to position a site in search engines, you must use all the techniques to be successful.

There are two main factors that influence the rankings of your web pages. This typically includes:
On Page Optimization
Off Page Optimization

On Page Optimization

 

On Page Optimization is optimizing your website in a way that it can rank better in search engines and improve visitor satisfaction. One must take care about website user interface which should be always targeted for visitors not for search engines.

What are most important Methods for On Page Optimization?
Here are few things to do for on page optimization.

•     Keyword Research and Analysis
•     Page Specific Meta Tag Creation
•     Title Tag (Page Title Optimisation)
•     Alt Tag Optimization
•     Anchor Text Optimization
•     Content Placement
•     Keyword Density
•     Implementation of Google Analytic
•     Search Engine Verification from Google, Yahoo and MSN
•     Submission of XML Sitemap
•     Creation of Proper Link Structure
•     Optimization of Search Engine Essential Files (robots.txt, urllist.txt, sitemap.XML)

Off Page Optimization

Off Page Optimization is work that you undertake outside of your website to improve your SEO rankings and visibility for your customer. Off Page Optimization is more focused on digital marketing of your website over internet.

What are most important Methods for Off Page Optimization?
Off Page Optimization is usually consist of different link building methods.

•     Directory Submission
•     Social Bookmarking Submission
•     Blog Posting
•     Article Submission
•     Press Release Submission
•     Forum Posting
•     Footer Links
•     Affiliate Marketing
•     Blog Commenting
•     Review Posting
•     Rss Feed Submission
•     Css Submission
•     Video Submission
•     Profile Creation
•     Link Wheel
•     Social Media Optimization

SEM (Search Engine Marketing)

SEM (Search Engine Marketing) 
SEM stands for search engine marketing. SEM (Search Engine Marketing) is a form of Internet marketing that help in the promotion of websites by increasing their visibility in search engine results pages (SERPs) through on-page and off-page SEO as well as through advertisment (paid placements and contextual advertising).

SEM (Search engine marketing) involves a range of marketing techniques required to maximize a visibility of the website on search engines so that it will increase visitor traffic. This typically includes:
Search Engine Optimization (SEO)
Pay per Click Keyword Advertising (PPC)

Benefits of SEM (Search Engine Marketing) 

1. Increase brand awareness and brand equity of product.
2. Increase Visibility - Increase in web site traffic.
3. Increase in targeted leads.
4. Advertise to an audience that's already interested in you.
5. Target your ads to users based on languages and locations.
6. Competition advantage - Marketers can enable users to select their product over their competitors.
7. Greater ROI—Compared to other advertising media, paid search strategies are more efficient.

The objective of SEM (Search Engine Marketing)

1. Increased visitors to your website
2. Increase the skills of the users of a particular website
3. Increased contacts
4. Increased sales
5. Strengthened brand or website
6. Search and investigation of new potential customers

Benefits of Pay per click search engine marketingalso called cost per click, or sponsored search) lets you place paid ads at the top of the search engine results. Unlike targeting placement within the organic search results (search engine optimization / SEO), PPC allows immediate placement on the first page of the search engines and charges you only when someone clicks on the 
paid link to your site.

The Google Adwords program is currently the largest paid search network and provides advertisers the opportunity to display their advertisements in the sponsored listing of the Google search engine and other Web sites. The Yahoo Sponsored Search program offers many of the same features as Google's AdWords program.